Asking questions is good, even tough questions.
Particularly in the product ideation phase.
Sorry, that is true for any phase.
Engineers are trained for building. Building something new.
Building something new excites them.
Very much a human trait.
More the passion for building, more the excitement.
Actually, it could excite anybody. Almost anybody.
Almost?
Yes. Almost.
There are few who do not get excited by building alone.
They understand that the act of building
is a vehicle, and nothing more than a vehicle to achieve the end objective.
Job title of these people does not matter; their thinking does.
And they know the end objective very clearly.
They may not know it intuitively, or through an epiphany.
They know the end objective through homework.
They do their homework because they do not want to build for passion
alone.
They understand very well that passion is a great fuel.
They also understand fuel needs a compass.
They want to build SO THAT they can achieve their end objective.
(Remember that “so that”? It appears again and again in some template.
Maybe in that template of User Story or something like that). Anyway.
They also understand that building
a profitable product is riddled with many unknowns, countless risks, and sometimes just plain happy hypotheses.
They also understand that building costs money and time.
And they are not willing to burn cash and spend time on unvalidated happy
hypotheses.
So, they ask questions.
Often tough questions
They question prospective customers, stakeholders, and most importantly
they ask themselves to validate their happy hypotheses.
Does that remove risks? Not entirely.
Does that remove unknowns? Not entirely.
Does that bring them to a realistic platform? Certainly, to a great
extent.
And since they know their end objective (Not always, but most often it
is MMM, Make More Money), they ask questions like these (and surely many more) …
- Is there any void in the market which we can fill?
- Who else has already built something like this?
- Will somebody pay for this?
- Will enough people pay for this so that we MMM?
- What is a problem worth solving, and what is merely polishing the
bonnet?
- How much will it cost us to break even?
- What must be built in the shortest runway?
Answering these questions requires a laser-sharp outward focus.
At times it can be demoralizing, but it is revealing.
Those who treat Product Building as a vehicle to achieve the end
objective, generally ask these questions before they start the cash burn.
Because it can save serious cash.
And more importantly it can save a team from burning out.
Poor outcome burns out a team faster than hard work.
A tough question can hurt.
An unasked question can cost a truckload of cash and leave a team
demoralized.
